Meet the Directors

Erica and Lexi have over 50 years of dance experience combined. They both grew up dancing competitively, as well as their high school dance teams. Their passion took them on to dance in college and then further dancing professionally for the NBA. They met while dancing for the Minnesota Timberwolves and shared the same dream of opening a dance studio. That dream became a reality in 2010. They wanted to bring something different to the dance world, in addition to great dance instruction – excellent customer service and a beautiful facility. They wanted to instill life-long lessons and quality values in their students that could go beyond dance, just the way they learned from their dance mentors along the way. Erica and Lexi have grown their dance studio to be voted the best in Edina, by Edina Magazine. They have also been accepted into an affiliate program of dance studio owners called “More Than Just Great Dancing”, which is a continuing learning program for them to stay current in the dance & business world so they can bring the best to the families of PDC. With Erica’s love for business and Lexi’s for kids and teaching, the two make a great team, and they so thankful for the “team” of people they’ve brought together at PDC! 

Erica Leanna Business Director

erica-leannaErica Leanna is the co-owner and Business Director for Platinum Dance Center. The Green Bay, WI, native owns more than 20 years of dance experience. Erica was a four-year member of the Minnesota Timberwolves dance team, serving as captain her final year. In 2009, she was hired to coach the team’s master class where she worked with 30 aspiring dancers, in addition to serving as Augsburg College’s head dance coach. In college, Erica was one of just 10 applicants accepted in the University of Wisconsin-Stevens Point dance program. There, she taught hip-hop classes on campus while studying business and dance. She was selected to receive a freshman dance scholarship after her first year. During the summers in college, Erica worked at a new dance studio as the competitive dance director and was directly involved with the success and growth of the new company. This intrigued her to pursue a Business and Dance degree to someday do it on her own. Erica paved her way to college through a successful high school career where she was captain of the Pulaski dance team. She danced there for three years, bringing home two national grand champion titles. She was named a United Performing Association (UPA) National Leap all star and was selected to the Wisconsin All-State dance team. Erica, who earned a media production degree, gained business experience by partnering to start a consumer-based media business as well as working independently as a Realtor and leasing agent. Erica was able to combine her love for dance and passion for business to turn a life-long dream into reality.  

Lexi Swenson

Dance Director

lexi-zimmermannLexi Swenson brings over 20 years of dance experience to the studio. She danced competitively for 10 years at an accomplished studio in Mankato, MN. Shorty after, Lexi began teaching after passing the teacher certification-training program and test. In college at the University of Wisconsin – Eau Claire, she danced on the UWEC dance team for 4 years and was an elected captain for two. While on the team, they were awarded the UWEC dance team’s highest rankings, including placing in the top 5 at the UDA National Championship. In Eau Claire, Lexi also worked as a certified aerobics instructor teaching classes of up to 75 students such as, dance aerobics and cardio hip-hop. Besides aerobics, she worked at the local Indoor Sports Center as the sole dance teacher and dance program coordinator. Teaching kids hip-hop, beginner ballet, and jazz classes, the sports center experienced a record re-enrollment and class size number. On top of the Indoor Sports Center, Lexi worked as a substitute company instructor at the Eau Claire School of Dance. She taught at local high school dance team camps and was the judge of various tryouts. During the summers of her college career, Lexi continued to teach at Dance Express in Mankato. She taught technique classes, gave private lessons, and ran dance camps. She worked side by side with the studio owner as the summer dance co-director. For 6 years, Lexi worked as a counselor at a summer dance camp in Lake Okoboji, Iowa. Lexi has traveled around the country taking workshops, performing, and choreographing. She has taken classes from renown teachers such as Giordano and Mandy Moore. In 2004, Lexi auditioned to perform as a dancer for Rocco Altobelli Hair Salons. She was selected as one of the 15 male and female dancers out of hundreds who auditioned. She performed with the group in local shows and modeled and danced in a global fashion show at the Waldorf Astoria in New York City. Between 2005 and 2007, Lexi choreographed for advanced studio competition teams and received national awards for her work. After graduating from the University of Wisconsin – Eau Claire with a Bachelor of Arts degree in Spanish, Lexi moved to the Twin Cities area. She danced for the Minnesota Timberwolves Dance Team for two years while teaching at a local studio. This is where Lexi fell in love with teaching, as she was the pre-school specialist and competitive instructor. With her extensive involvement in the dance world and extreme passion for the art and children, Lexi is inspired to make Platinum Dance Center a leading, successful dance studio.